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LG OLED77B46LA.AMAG

₨ 1,099,000

Key Features

Clearer sound and picture with refinements by the alpha 8 AI Processor 4K.
Infinite Contrast for crisp visuals with dark blacks and bright whites.
4 years of upgrades guaranteed over 5 years with webOS Re:New Program.
Dolby Atmos for immersive sound and incredibly lifelike graphics of Dolby Vision.
Smooth and stutter-free gaming with VRR, G-sync, and Freesync.

LG OLED77B46LA.AMAG
₨ 1,099,000
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Size Guide
Size Guide
DRESSES
T-SHIRT
BOTTOMS
Size Chest Waist Hips

XS 34 28 34

S 36 30 36

M 38 32 38

L 40 34 40

XL 42 36 42

2XL 44 38 44

All measurements are in INCHES

and may vary a half inch in either direction.

Size Chest Waist Hips

2XS 32 26 32

XS 34 28 34

S 36 30 36

M 38 32 38

L 40 34 40

XL 42 36 42

All measurements are in INCHES

and may vary a half inch in either direction.

Size Chest Waist Hips

XS 34 28 34

S 36 30 36

M 38 32 38

L 40 34 40

XL 42 36 42

2XL 44 38 44

All measurements are in INCHES

and may vary a half inch in either direction.
Delivery & Return

Delivery
We ship our products all across Pakistan.
Delivery in Lahore will be done on the same day.
Delivery in KPK & Punjab (other than Lahore) will be done within 1 day.
Delivery in Sindh and Balochistan will be done in 2 to 3 days.

Return
If the box is not opened and you want to return the product, then you can be entertained.
If the box is opened and you find the product in a faulty condition then your return can also be entertained.
We are not offering any exchange or damage warranty.
We process all orders after a complete checkup and ensure that you get the product in an accurate condition. We normally process the returns within a week after completing the check and will notify you through a call or WhatsApp message.
Help
Give us a shout if you have any other questions and/or concerns.
Email: info@ledshop.pk
Phone: 0333 4667665
Ask a Question
LG OLED77B46LA.AMAG
₨ 1,099,000
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Estimated Delivery: Oct 18 – Oct 20

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A masterpiece perfected by time-honed expertise

Years of commitment to innovation can’t be imitated overnight. The world-leading OLED’s uniquely tailored alpha chipset elevates the viewing experience to new heights.

LG OLED B4 facing 45 degrees to the left with a green and orange abstract artwork on screen against a green backdrop with 3D spheres. The OLED TV rotates to face the front. On the bottom right there is an logo of LG alpha 8 AI processor.

*Screen images simulated.

"A gold emblem of World's number 1 OLED TV for 11 Years against a black backdrop. A spotlight shines on the emblem, and gold abstract stars fill the sky above it. "

The World’s No.1

11 years later,
still on top

Our reign as the world’s favorite OLED continues.

Find out more

*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.

What makes LG OLED AI stand apart?

alpha 8 AI Processor

Definitive intelligence at its core

The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.

Find out More

LG's alpha 8 AI Processor barely visible amidst darkness. The AI Processor lights up green, and colorful bolts of light shoot out from it. More bolts appear across the motherboard, stretching further, and white dots like stars come into view, creating the impression of an intergalactic scene.

Below there are specification of alpha 8 AI processor compared to alpha 5 AI Processor. alpha 8 has 1.5X faster AI performance, 2.3X improved graphics, 1.8X faster processing speeds.

*Comparison is based on a conventional TV with alpha 5 AI Processor.
**Screen images simulated.

Intelligence that refines the OLED experience

"LG OLED in a modern living space displaying a musical performance on screen. Blue circular waves depicting personalization surround the TV and space. A woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull. LG OLED TV as sound bubbles and waves emit from the screen and fill the space."

AI Customization

Syncs with how you watch

A gallery featuring 6 images of hot air balloons in the sky are shown. Two images are selected. Next, a gallery featuring 6 images of people blowing bubbles appears. 2 more are selected. A black screen appears with a pink and purple loading icon. A mystical landscape appears, and refinements appear gradually from left to right.

A picture tailored to your taste

Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

LG OLED TV in a modern city apartment. A grid overlay appears over the image like a scan of the space, and then blue soundwaves project from the screen, perfectly filling the room with sound.

AI Acoustic Tuning

The optimal audio fits your space

The sound system detects the layout of your room and where you’re sitting to create a dome of sound around you, perfectly tuned to your room’s unique acoustics.

Intelligence that’s bright in any light

Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

LG OLED TV in a modern living space in daytime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

Day

LG OLED TV in a modern living space in nighttime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

Night

AI Picture Pro

Insane realism with authentic charm

AI Super Upscaling

AI fine-tunes the resolution

After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.

A woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull.

*Screen images simulated.

AI Sound Pro

Hear every detail of the soundscape

Lifelike audio soars through your space

Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

LG OLED TV as sound bubbles and waves emit from the screen and fill the space.

*Screen images simulated.
**Must be activated through the sound mode menu.
***Sound may vary according to the listening environment.

The words "PERFECT BLACK" appear in bold black capitals. A black mountainous scene with crisp definition then rises to cover the letters, also revealing a village and sand dunes. The black copy disappears behind a black sky.

Endless contrast creates infinite impact

Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.

The Milky Way fills the night sky above a canyon scene. Above the image, "gray is not black" is written in white block capitals against a black backdrop. The screen is split into two sides and marked "Others" and "LG OLED." The other side is noticeably dimmer and lower in contrast, whereas the LG OLED side is bright with high contrast. The LG OLED side also features Discomfort Glare Free and Perfect Black technology certifications.

*Screen Images simulated.
**’Others’ refers to it as a non-glossy OLED.
***LG OLED TV panels are certified Discomfort Glare Free by UL based on the Unified Glare Rating (UGR) evaluation method.
****Verification issued when UGR is less than 22 when watching TV between 70 lux and 300 lux.
*****LG OLED display only applied to C4, B4, and CS4 was verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection standards.

A bustling city scene in the early evening with bold colors and contrast.

100% Color Fidelity & Volume

Scenes shine with lifelike colors

100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.

*LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
**Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

OLED Care

Boost the longevity of your OLED

Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.

LG OLED TV, OLED B4 on the wall of a neutral living space showing a colorful photo of a sunset over the ocean.

Slimline Design

Clean lines create a slick impression

"A bottom corner of LG OLED TV, OLED B4's stand on top of a marble surface. A pale blue wave is on the screen. LG OLED TV, OLED B4 on a stand in a minimalist space. "

As close as it gets

Incredibly slim lines keep your attention on the whole screen with no distractions while blending beautifully with your home interiors.

*Bezel size differs by series and size.

Vast Size Range

Sized to fit every life

Discover a size for every space and taste with a lineup ranging from 48″ to 77″.

Comparing LG OLED TV, OLED B4's varying sizes, showing OLED B4 48", OLED B4 55", OLED B4 65", OLED B4 77".

webOS Re:New Program

Every year new TV for 5 years

Stay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.

*The webOS Re:New Program supports a total of 4 webOS upgrades over five years.
**The five-year upgrade threshold for the webOS Re:New Program is the global launch of a new product.
***The first upgrade to webOS will occur two years from the time of purchase.
****Customers receive 5 versions of webOS including the current version at point of purchase.
*****Upgrades are available for 2022 release models including all OLED and 8K QNEDs, and models released after 2023 include UHD, NanoCell, QNED and OLED.
******Features are subject to change and some feature, application, and service updates may vary by model.
*******Smart features may be limited if the product is not sold through official distribution.

webOS 24

Make your TV experience yours

Experience TV that’s made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.

FIND OUT MORE

The webOS 24 home screen with Home Office, Game, Music, Home Hub, and Sports Categories. The bottom of the screen shows personalized recommendations under ""Top picks for you.""

*Supported menus and apps may vary by country and be different upon release.
**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.
***Applied to OLED/QNED/NanoCell/UHD model manufactured in the year of 2023 and after.
****A total of 4 upgrades will be provided in the 5 year period, and the schedule may vary depending on the region or country.
*****Screen images simulated.

Tune into cinematic marvels and arcade fun

Dolby Vision & FILMMAKER Mode

Authentic movie scenes burst into life

Transform movie night. Dolby Vision’s ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director’s intention, optimizing the picture quality while ensuring no distortion or over-processing.

*Screen images simulated.
**FILMMAKER MODE is a trademark of UHD Alliance, Inc.

Dolby Atmos

Enticing soundscapes surround you

Hear action surround you with Dolby Atmos’s unparalleled clarity, intricate detail, and spatial depth.

*Screen images simulated.

Director-approved for advanced processing

A black and white still image from an interview with Sean Baker. His name appears in bold orange letters across the bottom of the frame. The phrase LG OLED is in the top left corner, and the word movie is in the top right corner.

Anora(2024)

Palme d’Or winner Sean Baker on his influences and inspirations.

Ultimate Gaming

Where fast action never stutters

Gear up for victory with AMD FreeSync Premium, G-SYNC compatibility, 120Hz Mode, and VRR.

*Certified for “Excellent Gaming Performance” and response times by Intertek.
**VRR ranges from 40Hz to 120Hz, and is a certified specification of HDMI 2.1.

Controls right where you need them

Don’t pause to use Game Optimizer and Game Dashboard.

"A FPS gaming scene with the Game Dashboard appearing over the screen during gameplay. A dark, wintery scene with the Game Optimizer menu appearing over the game. "

*Game Dashboard is activated only when both “Game Optimizer” and “Game Dashboard” is on.
**Screen images simulated.

Access to all your favorite games

Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.

"A Boosteroid home screen image showing ""Trine 4: The Nightmare Price"". A GeForce NOW home screen showing five different game thumbnails in right. "

*Supported partnerships may differ by country.
**GeForce NOW subscription may be required.
***Boosteroid subscription may be required.

Sustainability

Discover LG OLED AI’s vision for tomorrow

Choose what’s right for the planet with light, bio packaging and global sustainability credentials.

LG OLED packaging against a beige background with illustrated trees.

*All 2024 LG OLED models feature eco-friendly packing.
**All G4, C4, and B4 models are certified “Environmentally Evaluated”.

PICTURE (DISPLAY)

Display Type

4K OLED

Display Resolution

4K Ultra HD (3,840 x 2,160)
Refresh Rate

120Hz Native

Wide Color Gamut

OLED Color

PICTURE (PROCESSING)

- Picture Processor
  
  α8 AI Processor 4K
  
  AI Upscaling
  
  α8 AI Super Upscaling 4K
- AI Genre Selection
  
  Yes (SDR/HDR)
  
  AI Brightness Control
  
  Yes
- HDR (High Dynamic Range)
  
  Dolby Vision / HDR10 / HLG
  
  FILMMAKER MODE™
  
  Yes
- HFR (High Frame Rate)
  
  4K 120 fps (HDMI)
  
  Dynamic Tone Mapping
  
  Yes (Dynamic Tone Mapping Pro)
- Dimming Technology
  
  Pixel Dimming
  
  Motion
  
  OLED Motion
- Picture Mode
  
  10 modes (Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

GAMING

G-Sync Compatible (Nvidia)

Yes

FreeSync Compatible (AMD)

Yes
HGIG Mode

Yes

Game Optimizer

Yes (Game Dashboard)
ALLM (Auto Low Latency Mode)

Yes

VRR (Variable Refresh Rate)

Yes

SMART TV

- Operating System (OS)
  
  webOS 24
  
  ThinQ
  
  Yes
- Intelligent Voice Recognition
  
  Yes
  
  Magic Remote Control
  
  Built-In
- Smartphone Remote App
  
  Yes (LG ThinQ)
  
  Full Web Browser
  
  Yes
- Multi View
  
  Yes
  
  Room to Room Share
  
  Yes (Receiver)
- Family Settings
  
  Yes
  
  Always Ready
  
  Yes
- USB Camera Compatible
  
  Yes

AUDIO

- Audio Output
  
  20W
  
  Speaker System
  
  2.0 channel
- Speaker Direction
  
  Down Firing
  
  Dolby Atmos
  
  Yes
- AI Sound
  
  α8 AI Sound Pro (Virtual 9.1.2 Up-mix)
  
  Clear Voice Pro
  
  Yes (Auto Volume Leveling)
- AI Acoustic Tuning
  
  Yes
  
  WiSA Ready
  
  Yes (Up to 2.1 Channel)
- LG Sound Sync
  
  Yes
  
  Sound Mode Share
  
  Yes
- Simultaneous Audio Output
  
  Yes
  
  Bluetooth Surround Ready
  
  Yes (2 Way Playback)
- Audio Codec
  
  AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)

CONNECTIVITY

- HDMI Input
  
  4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS (4 port))
  
  Simplink (HDMI CEC)
  
  Yes
- HDMI Audio Return Channel
  
  eARC (HDMI 3)
  
  USB Input
  
  2ea (v 2.0)
- Wi-Fi
  
  Yes (Wi-Fi 5)
  
  Bluetooth Support
  
  Yes (v 5.1)
- Ethernet Input
  
  1ea
  
  RF Input (Antenna/Cable)
  
  2ea
- SPDIF (Optical Digital Audio Out)
  
  1ea

ACCESSIBILITY

- High Contrast
  
  Yes
  
  Gray Scale
  
  Yes
- Invert Colors
  
  Yes

DIMENSIONS AND WEIGHTS

- TV Dimensions without Stand (WxHxD)
  
  1719 x 989 x 50.9
  
  TV Dimensions with Stand (WxHxD)
  
  1719 x 1057 x 319
- Packaging Dimensions (WxHxD)
  
  1839 x 1130 x 200
  
  TV Stand (WxD)
  
  1403 x 319
- TV Weight without Stand
  
  22.9
  
  TV Weight with Stand
  
  23.5
- Packaging Weight (Overseas)
  
  33.5
  
  VESA Mounting (WxH)
  
  300 x 200

POWER

- Power Supply (Voltage, Hz)
  
  AC 100~240V 50-60Hz
  
  Standby Power Consumption
  
  Under 0.5W

ACCESSORIES INCLUDED

Remote

Magic Remote MR24

Remote Control Batteries

Yes (AA x 2EA)
Power Cable

Yes (Attached)

Brand

LG

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Categories: 77 Inches, 77 Inches, Explore By Size, LG, OLED, Trendy, Trendy TVs, TV By Size, TV By Type Tags: 4K Active HDR webOS Smart ThinQ AI, Best led tv in pakistan, LG OLED, OLED 4K Smart TV

Size	Chest	Waist	Hips
XS	34	28	34
S	36	30	36
M	38	32	38
L	40	34	40
XL	42	36	42
2XL	44	38	44
All measurements are in INCHES and may vary a half inch in either direction.

Size	Chest	Waist	Hips
2XS	32	26	32
XS	34	28	34
S	36	30	36
M	38	32	38
L	40	34	40
XL	42	36	42
All measurements are in INCHES and may vary a half inch in either direction.

Size	Chest	Waist	Hips
XS	34	28	34
S	36	30	36
M	38	32	38
L	40	34	40
XL	42	36	42
2XL	44	38	44
All measurements are in INCHES and may vary a half inch in either direction.

LG OLED77B46LA.AMAG

Request a Call Back

Size Guide

Delivery

Return

Help

Ask a Question

A masterpiece perfected by time-honed expertise

11 years later, still on top

What makes LG OLED AI stand apart?

Definitive intelligence at its core

Intelligence that refines the OLED experience

Syncs with how you watch

A picture tailored to your taste

The optimal audio fits your space

Intelligence that’s bright in any light

Insane realism with authentic charm

AI fine-tunes the resolution

Hear every detail of the soundscape

Lifelike audio soars through your space

Endless contrast creates infinite impact

Scenes shine with lifelike colors

Boost the longevity of your OLED

Clean lines create a slick impression

As close as it gets

Sized to fit every life

Every year new TV for 5 years

Make your TV experience yours

Tune into cinematic marvels and arcade fun

Authentic movie scenes burst into life

Enticing soundscapes surround you

Director-approved for advanced processing

Anora(2024)

Where fast action never stutters

Controls right where you need them

Access to all your favorite games

Discover LG OLED AI’s vision for tomorrow

Brand

LG

Based on 0 reviews

Reviews

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11 years later,
still on top